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Toronto wants to see more startup companies run by women

Councillor Michelle Holland, recently appointed as Toronto's new Advocate for the Innovation Economy, cites gender diversity for startups as a top priority.

Toronto Mayor John Tory isn’t content with encouraging more startups to launch in Canada’s business and financial center. He wants to see more of those companies run by women.

May Warren reports for Toronto Metro that Tory’s recently appointed Advocate for the Innovation Economy cites increased participation by women as a top priority.

Michelle Holland, a city councillor tapped this month for the new position, says that gender diversity is important because startups are largely male dominated. According to a 2014 study, less than 3 percent of venture capital funding went to women-led companies from 2011 to 2013.

To shatter the glass ceiling, Holland’s first goal is to establish an advisory board with ample female representation, the article says. Holland also is agitating for women to comprise at least 50 percent of all municipal boards in Toronto by 2019, Metro reports here. In November, Tory led a delegation to Tel Aviv, Ramallah and other Israeli cities to lure more startups to his city.

Toronto Metro

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