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Toronto acts like a startup to lure tech ventures

Toronto Mayor John Tory helped launch a new website designed to attract and lure startups to Canada’s largest city. (Gary Blakeley/

To lure tech startups, the Toronto metropolitan area is borrowing from their playbook.

Toronto Mayor John Tory teamed with Berry Vrbanovic, mayor of the nearby suburb of Kitchener, to launch a special website designed to attract and retain tech entrepreneurs. That destination — StartupToronto — reports that the mayors are championing the Toronto-Waterloo region in the Canadian province of Ontario as an innovation corridor.

Both mayors will visit tech hubs in San Francisco and Silicon Valley this April to tout their region’s credentials, the article says. Toronto’s innovation agenda includes the goal of positioning Canada’s largest metropolis as a “digital testing ground,” the website says.

The site is one-stop shopping for tech visionaries. There’s detailed information about essentials such as coworking space, competitions and potential funders. The website was designed with assistance from the community it aims to help. Local startups, incubators, academic institutions and venture capitalists contributed to the effort. 


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