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Milan eyes compensation for bicycle commuters

Milan is exploring the idea of paying commuters to ride bicycles to work. (Sunny/flickr/cc)

Milan is exploring a new incentive designed to spur commuters to cycle to work: money.

Adele Peters reports for Fast Company that the Italian city may reward residents financially for ditching their cars. The city is considering the idea in a last-ditch effort to contend with choking smog that lasted for a 30-day stretch in December, the article says.

The incentive would build on a 50-percent expansion of cycling lanes and the doubling of bike rental kiosks. But Fast Company cautions that a similar experment in France involving 8,000 people only prompted just over 400 to choose two-wheeled commutes.  

Milan has taken several other steps to tackle pollution. It imposes a “congestion charge” on drivers entering the city center, where it is widening a car-free zone, Peters reports. Vehicular traffic was banned temporarily in the central district and “anti-smog” discounts have been offered on public transit.

Fast Company

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