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Copenhagen supermarket aims to reduce food waste

At WeFood, a new market in Copenhagen, shoppers can buy damaged or blemished goods at a discount. (Mikkel Østergaard)

A new supermarket in Copenhagen sells food at steep discounts that other grocers can’t match. What’s the catch? Roberto Ferdman reports for the Washington Post that WeFood only stocks products that are past their expirations, damaged or blemished.

WeFood is more than just a market. The goal is to make a statement about the West’s penchant for tossing out food that’s still edible, the article says. “Roughly one-third of all food produced worldwide ends up in the garbage, complicating efforts to alleviate hunger around the globe,” Ferdman writes. The waste is most egregious in developed nations where over-zealous expiration dates may wrongly imply that food has spoiled.

Opened last week by Danish NGO Folkekirkens Nødhjælp, this unusual emporium fills shelves through partnerships with grocers and manufacturers. Items are discounted between 30 percent and 50 percent over the competition. The new market dovetails with Denmark’s goal of trimming food waste by 25 percent over five years, the Post says. 

Washington Post

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