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Toronto’s farmer’s market on wheels

The Mobile Good Food Market brings fresh produce into low-income neighborhoods in Toronto. (Laura Berman, GreenFuse Photography)

What’s the easiest way to introduce fresh produce into an urban “food desert”? Teresa Deckert reports for The Pop-Up City that Toronto has a solution: a farmer’s market on wheels. The recently launched Mobile Good Food Market goes where the need is greatest because nutritional options are fewest.

The food truck, actually a small bus donated by the Toronto Transit Commission, is operated by FoodShare Toronto in conjunction with the municipal government and United Way Toronto, the article says. The specially outfitted truck beckons shoppers with eye-catching displays of produce on the vehicle’s exterior in open-air bins.

Food deserts are low-income, inner-city neighborhoods that may have plenty of unhealthy choices, such as fast-food restaurants, but lack markets that sell fresh fruit and vegetables. 

The Pop-Up City

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