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Barcelona wins Bloomberg Mayors Challenge with plan for elderly

Barcelona will use its prize money to create a digital community designed to serve as a support network for elderly citizens. (Tupungato /

Barcelona takes the top prize in the Bloomberg Philanthropies 2014 Mayors Challenge for its plan to launch an online support community for elderly residents. As winner of the Grand Prize for Innovation, the city will receive €5 million ($6.5 million U. S.) to implement the initiative, according to Bloomberg Philanthropies.

The competition, open to European cities of 100,000 or more, sought innovative ideas for solving challenges that improve urban life. Barcelona will create digital profiles for older citizens comprised of friends, family, neighbors, social workers and volunteers. The network is intended to make it easier for aged residents to reach trusted individuals who can assist them.

Four other cities will each receive €1 million ($1.3 million) for their winning ideas. Warsaw will install beacons that work with mobile apps to help the visually-impaired navigate the city.  A website designed to bring local citizens and authorities together on problem solving is set for Athens.

Stockholm plans a citywide program that encourages residents to help fight climate change. Kirklees, England will encourage sharing of local resources.

More than 150 cities from 28 nations competed in the challenge. Finalists attended an “ideas camp” in Berlin, which Citiscope covered here. 

Bloomberg Philanthropies

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